About
About Michael Fogelberg
I grew up in Gothenburg, Sweden and later studied in the United States. My career has focused on building self storage operations and scaling them with strong teams, clear processes, and systems that make operations measurable and repeatable.
How I Work
Start with customer behaviour and pricing reality, then design the operating model
Build a team that can execute consistently across sites and markets
Create systems that support remote operations, reporting, and revenue optimization
Keep governance and investor reporting disciplined from day one